phonesSamsung Electronics ramped its strategy of smartphones up on Thursday, with its unveiling of the new Galaxy S6 Edge+ as well as the Note 5 at its glitzy all-out event held at Lincoln Center in New York City.

Like its predecessor the S6 Edge, the new edge+ has edges on both sides that are curved, but it has a display that is 5.7-inches, larger than the 5.1-inch screen of its predecessor.

JK Shin the Samsung Electronics Mobile and IT Division CEO said that today the journey continues in the category of large screen that was created by Samsung. He added that the company was still getting bigger as consumers are now using their smartphones for two major reasons – multimedia and multitasking.

Touted as the ideal device for users of multimedia, the edge+’s dual edges offer its users a shortcut from all screens to apps and contacts.

Just as with the edge+, the new Galaxy Note 5 has a 5.7-inch display that is Quad JD AMOLED 2560×1440 pixels. Both of the new devices run on Android 5.1 with Exynos 7420 64-bit processors, a rear camera with 16 megapixels, a front camera with 5 megapixels and RAM of 4GB.

The RAM is the most Samsung has included in its phones.

Samsung also enhanced its pen stylus on the Note 5 and the device overall is slimmer and thinner than the Note 4 its predecessor.

The viagraforhealthyman new Note 5 has a narrower bezel and curved back that makes it far easier to use with only one hand.

Samsung also unveiled the Samsung Pay mobile payment service. Samsung Pay launches next month and works with both Near Field Communication and Magnetic Secure Transmission technologies.

The new S6 edge+ will become available for purchase in the U.S. in Gold Pearl and Black Sapphire, with the Note 5 in White Pearl and Black Sapphire. Both of the phones will come in options of 32GB and 64GB, available through AT&T, T-Mobile, Sprint, Verizon Wireless and U.S. Cellular.

The new devices will be also sold at retailers such as the Samsung Experience Shops inside Best Buy, Target, Amazon.com and some Walmart locations.

Starting August 21, the phones will be available in both the U.S. and Canada, with pre-orders beginning on Thursday at 3 p.m.