Common Misconceptions People Have About Instagram Marketing

It cannot be ignored what a major factor Instagram is in the world of social media marketing today. It is a wonderful medium to increase your website’s traffic, and it can be quite instrumental in helping you get new leads and customers to help you with your business. Instagram has become quite popular a platform for marketing in a surprisingly short period. For a lot of business owners, it is their first choice in social media marketing. When you share photos and videos on Instagram, you can gain hundreds of new followers and viewers because of the natural brevity that Instagram encourages. However, although it has a lot of benefits, there are also some misconceptions that surround the use of Instagram for business marketing. Ignoring social media can negatively impact the growth of their business. This article will help you unlearn some such common misconceptions that business owners have regarding the use of Instagram for their promotional purposes.

Instagram Marketing

  1. Instagram does not help brands; it is only to benefit customers

If you believe in this popular myth, then you are highly mistaken. No other platform can get better than Instagram when it comes to generating organic traffic for your official website. Instagram will let you share for free, visual contents relating to your business, your products, and your services to a worldwide audience. This will help you to get more exposure and then boost your revenues. A lot of big brands use Instagram exclusively to boost products like clothes, electronics, food items, etc.

  1. Instagram can be of help only for people who sell visual products

One common misconception doing the rounds is that Instagram is helpful for products that have the visual appeal like products which can be made to look attractive through photos: food items, clothes, etc.  This is incorrect as a lot of people sell services and products lacking visual appeal like books and electronics through Instagram too. Whatever your business may be, you can be sure to market it through Instagram.

  1. Immeasurable results

Many business owners feel that they cannot monitor and track their activities on Instagram. It is untrue as Instagram provides lots of analytical tools that can help you to understand how your social media promotions are performing.

Instagram followers are necessary for your business to generate more social media presence; you can visit Gramista to learn how you can boost your follower strength on Instagram.


Today, Instagram is a significant aspect of social media marketing. Instagram can get you increased social media traffic to your website in large numbers. Use hashtags wisely to increase your followers and your website’s traffic. Ensure that you put relevant and appropriate hashtags in your posts so that you can drive your followers more to your site.

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