In the carded packaging a stiff paperboard card is used against which the product is held and is packed with the help of pre-formed plastic blister that is fixed to the paperboard. The blister cards are usually enclosed with a special coating so that it is heat-sealed to the card. In the carded packaging the number of materials that are used is minimum but the look of the packaging is not compromised.
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The global carded packaging market is fragmented into product type and applications. Based on the product type, the global market is segregated into PVC and plastic. Based on the applications, the market is categorized into pharmaceutical, toys, games and consumer goods, food, candy, confectionery and snacks, and industrial.
The factors that are driving the carded packaging market are increasing demand for the packaging techniques that are innovative, change in the standard of living, and the change in the consumer preferences will trigger the growth of the market. The key factors about the carded packaging that are proving beneficial for the market growth are increased shelf life, easily noticeable tampering, and various other advantages over the rigid packaging are contributing to the market growth.
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There has been an increase in the rate of investments that are made by various organizations for the advanced materials to enhance the packaging solutions is the other factor that is contributing to the market growth. The development of the modern retail stores is propelling the market to grow. The changing preferences of the consumer and the increasing awareness about the advantages of the packaging also contribute to the market growth. The only factor that is limiting the market growth is its limited usage, i.e., it can be used for packing small quantity of goods and cannot be used for packing liquid items.
Regional diversification of the carded packaging market is given as follows Asia Pacific, Latin America, the Middle East & Africa, Western Europe, Eastern Europe, and North America. Due to the huge demand for the innovative packaging materials from different verticals, North America is contributing a good share in the carded packaging market. In the country of the U.S. and Canada, there is a presence of a large number of industries and several other FMCG industries, thus augmenting for the market growth in the North American region. The regions that are following North America are Western Europe which is followed by Asia Pacific region and the Middle East & Africa. The market growth in the Latin American region will remain sluggish in the coming years.
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The key market players that are involved in the carded packaging market include Ampac Packaging LLC, Oracle Packaging, Bemis Company, Inc., Constantia Flexibles International GmbH., Amcor Flexibles, Honeywell International Incorporated, Graphic Packaging Holding Company, Sonoco Products Company, and Bischof + Klein SE & Co. KG.
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